Any and every Ford dealer and driver knows the star of the show is always going to be the full-size F-150 pickup truck. Despite some steep competition, the F-Series has managed to hold onto its title as America’s best-selling truck for 46 years, plus America’s best-selling vehicle for 41 years. The F-150 is the first in the F-Series lineup; it’s designed to be a tough worker and your everyday copilot. Not only does the truck possess an impressive amount of power under its hood, but it’s designed with drivers in mind, meaning comfort and convenience are at the forefront of the F-150.
For 2024, the F-150 might not have gotten a major redesign, but considering the truck’s past accomplishments, that’s fine with us. The F-150 dominates the truck market for all the right reasons, and we don’t think this year will be much different. Ready to elevate your driving experience? The F-150 is set to impress in more ways than one this year. Expect the F-150 to offer a few tweaks to its grille design and resculpted front and back lamps; otherwise, it’s pretty much business as usual. They always say not to believe the hype, but with the new F-150, go ahead and believe it. The latest model builds on the successes of the past, plus it has the good looks to turn a few heads at every corner.
A Closer Look at the 2024 F-150 Trim Lineup
The F-150 puts choice into the hands of drivers. Eight different trim options are available to ensure your new truck fits your lifestyle like a glove. The Entry level XL starts below $40k.[a] It’s loaded with the essentials you need to get the job done and keep you comfortable while you do it. Coming standard with a 2.7L V6 engine with auto start-stop technology, you get performance and efficiency under one hood. Expect the Ford Co-Pilot360 technology plus a 5G Wi-Fi Hotspot that can support up to ten devices. The STX takes the XL up a level and gives drivers a few more extras for the price point. Drivers can upgrade the standard engine to an available 5.0L V8 or add an STX FX4 Package, which means enhanced traction and off-road capabilities.
The XLT lives up to its name, giving you a large amount of standard features waiting to impress you. Get behind the wheel of the XLT model and enjoy both the Pro Trailer Hitch Assist and Pro Trailer Backup Assist. Drivers can add on extras like Ford BlueCruise or change things up with multiple appearance package options. With the XLT, drivers also get the choice to upgrade their truck’s abilities with the available PowerBoost Hybrid w/ 2.4kW Pro-Power Onboard that gives you power when you’re in the field and need it the most.
The LARIAT model means more is more. More features and more options to make your F-150 truly your own. For 2024, get ready for choices! The mid-level trim not only features Enhanced Voice Recognition but also Ford BlueCruise and an 8-speaker B&O Sound System by Bang & Olufsen with HD Radio. The available add-ons mean even more ways for drivers to make the LARIAT their own. Level up the power with an available Full Hybrid V6 engine with a Pro-Power Onboard, a Pro-Access Tailgate when equipped with a Bed Utility Package, or Intelligent Access with Push-Button Start, and that’s just the tip of the iceberg.
The King Ranch is as regal as it sounds. The model is powered by a standard V6 engine with auto start-stop technology. The engine can be changed up to the available full hybrid V6 engine. The King Ranch was made to deliver the power and convenience you crave from a truck. For 2024, get ready for a helping hand with the King Ranch. The model includes favorites like Pro-Power Onboard and a Tow-Haul Package to make your next big job much smoother. Heated and ventilated leather front bucket seats and a leather-wrapped heated steering wheel help keep you comfortable mile after mile.
The Platinum model really knows how to treat drivers wanting a luxurious edge with their tough performance. It’s equipped with a 3.5L V6 engine, but the PowerBoost full hybrid engine is available if you’re looking for an upgrade. A plush interior complete with heated and ventilated leather front bucket seats with active motion keeps you feeling great even as you tackle rough or rocky terrain.
he Tremor is one of the highest 2024 trim models you can buy when it comes to the F-150. It’s built for some rough-and-tumble work and play. The available 3.5 V6 EcoBoost really revs things up. Plus, 4×4 Electronic Shift-On-The-Fly (ESOF) with Neutral Towing Capability and selectable Drive Modes keep you in control over uneven ground. The Tremor features exclusive badging and design to give it a unique appearance that sets it apart from the pack.
The Raptor tops the F-150’s models this year, being the most expensive and maybe even the most impressive if off-roading is your thing. It features a 3.5L V6 EcoBoost engine plus 4×4 with Hi-Lock Transfer Case Trail Control with Trail 1-Pedal Drive and Trail Turn Assist Heavy-Duty Skid Plates Fox Live Valve Shocks With Available Fox Dual-live Valve Shocks to make it an off-roading machine.
A Smart Design Made for Hauling and Trailering
The F-150 wasn’t just made to look pretty or show off the driver’s obvious good taste; the 2024 F-150 was built to elevate the way you drive and make every adventure unforgettable. Whether it’s hard work or a weekend of relaxation, the F-150 is the right tool for the job. The Pro Power Onboard features multiple outlets and allows you to access power when and where you need it. From a TV to camp lights, drivers can plug in and power up when they’re in the field or off the grid.
The Pro-Access Tailgate only adds to the truck’s convenience factor. Not only was the F-150 designed to do its fair share of hauling and towing, but it also can be had with short, standard, and long bed options. Add the expertly engineered tailgate, and you’ve got all the help you’ll need. The Pro-Access Tailgate is a game changer for drivers and features the ability to not only open and close like a traditional tailgate but swing outward more like a door for increased access. This allows drivers to load and unload cargo easier than before.
As for towing and hauling, the F-150 was born and bred to do just that. Its advanced towing tech makes hauling your trailer and cargo safer and easier than ever before. The large in-cabin screen features multiple camera angles to eliminate blind spots plus allows the driver to create towing profiles or estimate the weight, and more. If you’re looking for a place where power meets performance, you won’t find a better example than the latest F-150 from the Blue Oval.
Power Up Your Driving With the 2024 Ford F-150
Whether you’re hoping for a work truck or a recreational vehicle, the F-150 has no problem working overtime for you. Multiple cab and bed configurations, along with a wealth of trim models, allow drivers to pick up a new F-150 that meets their needs in every way. Tough engines ensure no matter the challenges the day throws at you, your truck won’t let you down. It’s like having the perfect multi-tool when you need it the most.
The F-150 received a minor facelift inside and out for 2024, with a new grille, light designs on the outside, a refreshed steering wheel inside, and updated tech to keep things cutting-edge for drivers. But no matter the tweaks, an F-150 is still a beast at heart, with a powerful range of engines and performance features to make trailering safer, off-roading possible, and even the simple act of your daily drive something to look forward to. Experience the road in a whole new light this year from behind the wheel of one of the most advanced machines on the road today, the F-150 from Ford.
[a] MSRP may change without notice. See dealer for complete details.
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