Aug 9, 2024
A white 2024 Ford F-150 Tremor off-roading.

Are you ready to join the Blue Oval legacy? As the leading Ford dealer near El Paso, we’re thrilled to welcome you into the Ford family and our own. Moreover, we’re excited to introduce you to the F-150, America’s best-selling truck for the last four decades, and its diverse lineup in 2024.

The F-150 is a testament to Ford’s ingenuity, with the American automotive pioneer giving drivers a truck that answers every need and exceeds expectations. Its capability is legendary, with the 2024 F-150 capitalizing on its brute strength by adding enhanced trailering technologies and driver-assist features that promise a transformative experience in the driver’s seat. It’s everything you imagine a truck should be and much more.

This capability and ingenuity are at the heart of every trim in the 2024 F-150’s lineup. The F-150 family stretches from the well-equipped XL to the athletic XLT, power-hungry Tremor, and opulent Platinum. So, how can you choose from such an incredible lineup? We’re here to help.

Shopping on a Budget? Meet the 2024 F-150 XL

As America’s favorite truck brand, Ford delivers exceptional value, capability, and innovation without requiring drivers to compromise. The 2024 F-150 XL proves as much, with a starting price of $36,965.[a] The XL sets the benchmark for the F-150 family and rolls off Ford’s factory floor with a powerful 2.7L V6 EcoBoost under its hood, which clocks in at 325 hp and 400 lb-ft of torque.

With plenty of power to navigate your busy life in El Paso and the surrounding areas, you can expect the 2024 F-150 XL to keep you connected, engaged, and safe in the driver’s seat. Ford lets you harness the XL’s performance via selectable drive modes, and the 36-gallon fuel tank means you can travel further between stops. The interior is also well-equipped and features a 12-inch productivity screen behind the wheel, a 5G LTE WiFi hotspot that can support up to 10 devices, and other tech features that keep you and your passengers connected wherever the road leads.

The front seats in a 2024 Ford F-150 Platinum at a Ford dealer near El Paso.

Looking for More Power and Tech? Meet the 2024 F-150 STX

The F-150 XL is a well-equipped base model that sets the stage for the F-150 STX. With more available options, the STX is readily customizable to your needs, featuring a few notable additions over the XL. For example, as you navigate El Paso, you can use that same 12-inch capacitive touchscreen with Ford’s SYNC 4 system, which keeps you connected and informed through enhanced voice recognition.

Beyond the center touchscreen, the STX also offers more power and capability than the XL. You can add Ford’s available Electronic-Shift-On-the-Fly (ESOF) on certain four-wheel drive models (4×4) and an available 5.0L V8 engine, dubbed the “Coyote,” which produces a whopping 400 hp and 410 lb-ft of torque. These notable upgrades complement the available STX FX4 and STX Black Appearance packages, transforming the STX into a stealthy road warrior with blacked-out design elements.

Want BlueCruise and Trailering Tech? Shop the 2024 F-150 XLT

There’s a significant jump between the F-150 STX and the F-150 XLT, which has less to do with price and more with a revolution of technologies and powertrains within the F-150. With a modest price difference of around $3,000, the XLT offers more innovative driver-assist, safety, and trailering tech and access to Ford’s PowerBoost Full Hybrid V6 engine.

El Paso drivers who spend a lot of time on the highway or traveling beyond the city limits will appreciate the XLT’s available hybrid powertrain and advanced driver-assist technologies like BlueCruise’s hands-free highway driving. Ford’s 3.5L PowerBoost Full Hybrid V6 engine produces 430 hp and 570 lb-ft of near-instant torque. This power is readily accessible and sets the stage for revolutionary tools like Pro Power Onboard, which offers 7.2kW of exportable power that can run small tools and other equipment wherever you are.

With BlueCruise, you can take your hands off the wheel and enjoy the ride while the F-150 handles steering, accelerating, and braking on 97% of controlled access highways in the US and Canada. Other tools, like Pro Trailer Hitch Assist and Pro Trailer Backup Assist, make towing a trailer easier by enhancing visibility and simplifying the entire process from hitching up to parking.

Ready to Venture Off the Pavement? Drive the 2024 F-150 Tremor

Are you ready to escape the El Paso city limits and explore life beyond the pavement, beyond the confines of Route 24 and Interstate 55? The F-150 Tremor is more than capable, taking the title as the F-150’s rugged adventurer ready to answer the call of the wild. Ford ensures this by outfitting the Tremor with 4×4, Electronic-Shift-On-the-Fly, selectable drive modes, and the potent 5.0L “Coyote” V8 engine, all as standard features. If you’re looking for more low-end power, opt for the 3.5L EcoBoost V6, which ups the Tremor to 500 lb-ft of torque for exceptional handling and capability on more technical terrain.

Apart from its more potent heartbeat, the Tremor also looks the part of an adventurer. It sits on 33-inch all-terrain tires with 18-inch Dark Matte Finish Alloy Wheels. Its underbody is protected by standard skid plates, while the interior features exclusive Tremor accents and details. You’ll also benefit from advanced off-roading technologies like Trail Control, Trail Turn Assist, and Trail 1-Pedal Drive.

A farmer taking tools out of the bed of a 2024 Ford F-150 King Ranch.

Explore Three Tiers of Luxury: Shop the 2024 F-150 LARIAT, King Ranch, and Platinum

Ford offers three tiers of luxury in the F-150’s 2024 lineup, starting with the LARIAT. Considered the “base” of the top-tier trims, the LARIAT is anything but basic. The trim is instantly recognizable by its chrome details and its 20-inch wheels. It also features BlueCruise as an available option, with other available technologies that become standard on next-level trims like the King Ranch and Platinum.

El Paso drivers looking for more luxury will appreciate the F-150 King Ranch. With heated and ventilated leather-trimmed front bucket seats and a heated, leather-wrapped steering wheel, the King Ranch oozes opulence. It also has a head-up display, LED lighting, and a premium 14-speaker Bang & Olufsen sound system. You can also choose between the standard 3.5L EcoBoost V6 or the PowerBoost Full Hybrid V6 on the King Ranch, also available with the top-tier Platinum.

The Platinum differentiates itself as the most luxurious in several ways, from its exterior design elements to its advanced features. It stands apart from the others courtesy of its Gloss Black Surround and Gloss Black Accented Grille. You’ll find the premium 14-speaker Bang & Olufsen sound system, available BlueCruise, LED lighting, and Pro Power Onboard. The interior also boasts exclusive elements, including multi-contour Active Motion leather seats.

Satiate Your Need for Speed in the 2024 F-150 Raptor

There’s no question that El Paso road warriors looking for the ultimate truck to satiate their penchant for speed have one option—the F-150 Raptor. The Raptor is Ford’s performance-tuned workhorse designed to push the envelope and leave a smile on your face. Ford ensures as much by outfitting it with a standard 3.5L V6 EcoBoost High Output engine that produces 450 hp and 510 lb-ft of torque. You can push the envelope even further with the available High-Output Supercharged 5.2L V8, dubbed “Predator,” which delivers a monstrous 720 hp and 640 lb-ft of torque for an exceptional experience in the driver’s seat.

That experience is even more enjoyable because of the Raptor’s sport-tuned shock absorbers and the available FOX dual-live valve shocks, which heighten the truck’s handling and responsiveness. With a standard 4×4 and a hi-lock transform case, Ford Trail Control, Trail 1-Pedal Drive, Trail Turn Assist, and heavy-duty skid plates, the F-150 Raptor is ready for anything. The Raptor runs the gamut of standard technology borrowed from all of the F-150’s various trims, creating the ultimate interior experience for thrill-seekers; an expansive heads-up display, an intuitive SYNC 4 system on a 12-inch center touchscreen, adaptive cruise control, a wireless charging pad, heated steering wheel, Ford’s full suite of safety alerts, and much, much more.

What F-150 Will You Drive?

Life in El Paso gets even better when you’re in the driver’s seat of a best-selling truck like the Ford F-150. America’s favorite truck for decades, this pickup is a living legend ingrained in the country’s landscape. The F-150’s legacy is ready and waiting for you, effortlessly doing double duty as a weekday road warrior and weekend adventurer without missing a beat.


[a] MSRP may change without notice. See dealer for complete details.